A day as a marketing manager

Two days to launch, one budget, a founder who wants a viral video and a review that is spreading

You run marketing at "Yasna", a direct-to-consumer cosmetics brand with 25 people and its own online shop. The new "Hydra" skincare line launches on Thursday. It is Tuesday: the media plan is approved, the landing page is in design, the agency is on standby, and everyone has one more idea.

Who you work with today

What you will do

• Situations from a real working day, one decision at a time
• Honest feedback after every choice, and some choices come back to bite later
• A verdict at the end: how this job would feel for you