Occupations with Audience analysis

Identifying audience needs, behaviour and media habits through research rather than demographic assumptions alone.

Media planner

man to sign system

analytical

business-oriented

Plans where and when advertising should appear, selecting channels, audiences and budget allocations according to campaign objectives and the evidence available.

Advertising strategist

man to man

man to sign system

analytical

Defines whom an advertising campaign addresses and why, researches the audience and frames the problem that the creative team needs to solve.

IT internal communications specialist

collaborative

indoor

man to man

Organizes important information within a technology company, explains changes clearly and helps employees find decisions, responsible people and appropriate channels for feedback.