Marketing Analyst
A Marketing Analyst analyzes data, identifies trends, and develops strategies to improve marketing campaigns.
On this profession page, you will learn:
Who is Marketing Analyst
The marketing analyst researches the market daily, studies consumer behavior, and analyzes competitors. They use various tools to gather data that help make informed decisions. The analyst constantly evaluates the results of advertising campaigns, assesses the effectiveness of individual strategies, and makes adjustments to improve results. They create reports and present them to the team to enhance market understanding and track trends. The analyst sets up monitoring for industry trends and considers changes in consumer behavior, including new technologies and social media. In their work, they collaborate with different departments, such as sales, advertising, and product development, to ensure strategy alignment. Every day, the analyst sets new goals, leading to process and strategy improvement while leveraging insights into customer needs.
Key skills of Marketing Analyst
Work schedule and conditions
A marketing analyst typically works 8 hours a day. The working hours often range from 9:00 AM to 6:00 PM. Weekends are Saturday and Sunday. Remote hours or a hybrid work format are possible. Office work is also common. There are often additional conditions, such as a flexible schedule or the ability to choose the place of work.