PR manager
PR managers shape a company’s image, create content, and organize communication with media.
On this profession page, you will learn:
Who is PR manager
The PR manager creates a positive image of the company and its products through various communication channels. They research the target audience and explore its interests to choose the most effective solutions. They coordinate the team’s activities to implement successful strategies. The PR manager develops press releases, writes articles, and prepares materials for social media. They establish contacts with the media, organize press tours, and participate in forums and conferences. They respond to journalists’ inquiries, address public questions, and handle feedback. They manage crisis situations calmly and clearly to resolve problems. The PR manager also analyzes campaign results to assess their effectiveness and draw conclusions for the future. Thanks to their efforts, the company communicates with the public and builds strong connections with key audiences.
Key skills of PR manager
Work schedule and conditions
A PR manager typically works 8-10 hours a day. The weekends are usually Saturday and Sunday. Work mostly takes place in an office, but there is often a possibility for remote work. It is common to be on call outside of the office, especially during critical projects or campaigns. Overtime may be required during busy periods. Many PR managers work in a dynamic environment with constantly changing tasks.