Occupations with Campaign evaluation

Comparing campaign results with predefined objectives without attributing every change to a single advertising exposure.

Video marketing specialist

man to man

man to sign system

analytical

Plans video campaigns for defined audiences, briefs production teams and examines how viewing and engagement relate to the campaign's communication goals.

Employer branding specialist

analytical

collaborative

indoor

Researches employee experience and candidate expectations, develops an accurate employer proposition and evaluates career content and campaigns aimed at attracting relevant applicants.

Advertising strategist

man to man

man to sign system

analytical

Defines whom an advertising campaign addresses and why, researches the audience and frames the problem that the creative team needs to solve.